MARIA ODRIOZOLA VARELA




Work

  1. Mannequin set up — Press event — Aigle by Setchu (soon)
  2. Scenography — Launch video — Aigle Lifeproof
  3. Mannequin setup — Press event — Aigle Experience by Études Studio
  4. Store opening — Flagship refit — Aigle Saint-Germain-des-Prés
  5. Showroom setup — Fashion Week — Kenzo 
  6. Windows & in-store displays — Collaboration launch — Longchamp x ToiletPaper
  7. Showroom setup — Fashion Week — Giambattista Valli 
  8. Showroom setup — Fashion Week — Giambattista Valli
odriozolavarela@gmail.com
About
About

Visual Merchandiser working in the fashion industry, I approache each project with an aesthetic and contemporary sensibility.

Over the past four years, I hqve worked across different brands, spaces and creative contexts. From coordinating store openings, including the Aigle Saint-Germain-des-Prés flagship, to contributing to showroom setups for Giambattista Valli and Kenzo. My experience also extends to mannequin styling, window and in-store displays, developing VM tools and guidelines, delivering VM training, and analysing KPIs to inform and support commercial performance.

This portfolio brings together a selection of projects I have contributed to, coordinated or led, across different brands and environments.

FIELDS OF PRACTICE

Visual merchandising / Retail experience
VM strategy / VM guidelines
Windows & instore displays / Showrooms set up
Store openings / Team trainin

WORKED FOR

Aigle
Kenzo
Longchamp
Balmain
Giambattista Valli

CONTACT

Phone Number : (+33) 6 95 43 54 28
Email : odriozolavarela@gmail.com



EDUCATION

Institut Français de la Mode (2021 - 2022) 
MSc in Fashion & Luxury Management

LCI Barcelona (2014 - 2019)
BA in Fashion Design 

A FEW HIGLIGHTS

Hermes - Visual Merchandising Master’s Business Case - 1st Prize
©2026 Maria Odriozola. All rights reserved.