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_{MARIA ODRIOZOLA VARELA}

About

Visual Merchandiser working in the fashion industry, she approaches each project with an aesthetic and contemporary sensibility.

Over the past four years, Maria has worked across different brands, spaces and creative contexts. From coordinating store openings, including the Aigle Saint-Germain-des-Prés flagship, to contributing to showroom setups for Giambattista Valli and Kenzo. Her experience also extends to mannequin styling, setting up window and in-store displays, developing VM tools and guidelines, delivering VM training, and analysing KPIs to inform and support commercial performance.

This portfolio brings together a selectio
n of projects she has contributed to, coordinated or led, across different brands and environments.

Morocco, 2004 · Early beginnings

Education

2022 · INSTITUT FRANÇAIS DE LA MODE
MSC in Fashion & Luxury Management
Paris

2019 · LCI BARCELONA
BA in Fashion Design
Barcelona

Experience

2024 · AIGLE
Visual Merchandising Project Manager
Present

2024 · KENZO
Showroom Collaborator

2023 · LONGCHAMP
International Visual Merchandiser

2023 · BALMAIN
Showroom Collaborator

2023 · KENZO
Showroom Collaborator

2022 · GIAMBATTISTA VALLI
Merchandising Assistant

2017–2019 · LUXENTER
Visual Merchandiser

Skills

Visual Strategy & Brand Identity
Concept Development
Project Management
Cross-functional Collaboration
Styling & Window & Instore displays set up
3D
KPIS analysis

Awards

2022 · HERMÈS
Visual Merchandising business case developed as part of Master’s in Fashion & Luxury Management, awarded first prize.

2020 · NOTTHATBRAND MAGAZINE
Bachelor’s final collection featured for its sustainability-focused approach to colour application.

2019 · MODA FAD
Participated in the 24h Sustainable Fashion Challenge, exploring innovative approaches to sustainable fashion.

2019 · EPSON × SEAQUAL
Scholarship awarded for the development of lower-impact printed textiles for Bachelor’s final collection.